Dubai Duty Free is kicking off the holiday season with a special 25% discount on a wide range of products over three days, starting from the 18th of December until the 20th, to mark its 39th anniversary celebration.

In what has become an annual shopping treat, the 25% discount offer will be available for all departing, transiting, and arriving passengers at Dubai International and Al Maktoum International Airports, beginning at midnight on the 17th of December and ending at midnight on the 20th of December.

Commenting on the anniversary day plans, Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free said: “The Dubai Duty Free anniversary promotion is now a highly anticipated event and many people select those dates to travel to avail of the 25% discount. We started this promotion when we turned 20 and, given that we have had a good year in 2022, this is a good way of saying thank you to our customers. There is always a terrific atmosphere on the shop floor during the anniversary day sales, with everyone getting caught up in the holiday spirit.”

The promotion applies to major categories including perfumes, cosmetics, liquor, watches, jewellery, confectionary, and leather goods, with the exception of certain categories such as gold, electronics, and select fashion brands. The 3-day 25% discount offer also extends to the popular Dubai Duty Free Millennium Millionaire and Finest Surprise tickets.

For added convenience, those travelling on the discount days can avail of this offer online by using Dubai Duty Free’s Click & Collect service to pre-order their goods 12 hours before departure or arrival and collect them at the designated collection points at Dubai Duty Free. It will also be extended to Dubai Duty Free’s Home Delivery service, which is available to UAE residents.

As part of the 39th Anniversary celebrations, Dubai Duty Free will also conduct a Millennium Millionaire and Finest Surprise draws on the anniversary day of 20th December.