Reflecting a shared ambition to elevate the travel retail experience beyond the traditional, Pernod Ricard Global Travel Retail (PR GTR) and Dubai Duty Free have co-produced an immersive pop-up experience at Dubai International’s Terminal 3 Departures Concourse A West where passengers can take a journey of discovery with the definitive Speyside single malt, The Glenlivet.

From 27th August to 31st October 2026, travellers will be welcomed to the open-sided, free-flowing, teal-coloured space, designed to reflect the flowing waters of the River Livet, the source of this Scotch whisky’s exceptional smooth character. Here they can embark on an elevated shopping experience that combines discovery, tasting, personalisation and storytelling that will deepen their understanding of the #1 malt whisky in GTR by volume* and the fastest-growing brand in its category.

The Dubai Duty Free pop-up showcases The Glenlivet Cask Master’s Collection – a travel retail exclusive range launched in October 2025 that features 14, 16 and 19 Year Old expressions and is the first from Cask Master Kevin Balmforth since he took the reins from Master Blender Sandy Hyslop, who retired at the end of last year. There is also a 12 Year Old Rum Cask Regional Exclusive, only available in the Middle East and India, and a selection of prestige age statements, namely the 21 Year Old, 25 Year Old and just two bottles of the exceptional, limited release 40 Year Old, issued in 2024 to mark the brand’s 200th anniversary and finished in unique sherry casks to add richness to the timeless, fruity flavour.

Only one bottle remains of the ultra-rare Dubai Duty Free Exclusive 35 Year Old, produced by The Glenlivet in honour of DDF’s 35th anniversary in 2018 and the last of 35 individually-numbered bottles. It is offered to collectors at 25% off list price and comes in a handmade wooden presentation box with a hand-signed letter from former Master Distiller, Alan Winchester.

Guided by knowledgeable brand ambassadors, travellers can learn about each of The Glenlivet liquids at the digital discovery table, where an inlaid screen tells the stories of Speyside’s finest. By answering three short questions on the adjacent iPad and nosing a range of flavour notes at the sensory bar, their personalised tasting profile can be identified leading to the brand ambassador pouring a dram of the expression best matched to their preferences.

Travellers who meet the qualifying spend threshold of US$150 will receive an exclusive branded travel pouch lined in The Glenlivet teal. Those spending US$250 at the pop-up will be gifted a luxury travel bag. Bottles can be engraved at the dedicated personalisation station and the travel bag luggage tag embossed with their initials, creating unique keepsakes or gifts that remind them of their journey with The Glenlivet.

Anyone who makes a purchase may also enter a prize draw to win an exclusive distillery experience for two, where they will select from a cellar of private casks to create a personalised whisky signed by the Cask Master himself.

Asli Tekes, Managing Director of Pernod Ricard Middle East, said: “We are delighted to have created this pop-up with our longstanding partners at Dubai Duty Free. Designed to respond to growing demand for premium single malt whisky, particularly among travellers from the Indian subcontinent, the experience brings The Glenlivet to life through discovery, tasting and personalisation. It reflects our shared ambition to elevate the traditional retail experience while supporting consumer engagement and premiumisation, and underlines the strategic importance of global travel retail in building The Glenlivet brand.”

Ramesh Cidambi, Managing Director of Dubai Duty Free, added: “It is our pleasure to partner with Pernod Ricard again after the success of the Royal Salute Boutique in 2024 and 2025. With the focus on The Glenlivet’s superb Malts collection, this pop-up is sure to be of great interest to our discerning consumers, especially in the run-up to Diwali. The premium finish, warm ambience and discovery-led retail offer is on point and is exactly what makes Dubai Duty Free stand out from its competitors.”

The Glenlivet Cask Master’s Collection is available exclusively in Global Travel Retail locations worldwide. Please visit https://www.theglenlivet.com/en/ to discover more.

* IWSR Global Database figures for Jan–Dec 2025