Diageo and The Loop Duty Free have teamed up to launch the world’s first Guinness Export House at Terminal 2, Dublin Airport.

The Guinness Export House offers an innovative retail proposition ideal for the travel sector. The state-of-the-art concept was custom designed by Diageo and The Loop and it will offer the globally mobile consumer a unique opportunity to experience the world of Guinness.

Visitors will be able to partake in a unique in-store immersive tasting experience. Many of the 27.9 million passengers arriving to the city via Dublin Airport visit the Home of Guinness each year, and now they will be able to enjoy elements of the St. James’s Gate experience before even leaving the airport.

The launch marks another global travel retail exclusive for daa’s retail business ARI, which runs The Loop. While the Guinness Export House is only available in Dublin Airport at the moment, ARI is aware of the concept’s potential and perhaps in the future it could be transported across ARI’s growing global retail portfolio, which spans nine countries.

Gavin Krenski, Guinness Global Content Creation & Innovation Director said: “The Guinness Export House represents a unique opportunity to tell the Guinness story through taste and experience.”

“With the potential to roll out globally in partnership with ARI, it’s a big bold concept for a pioneering, ambitious brewer with a continuing thirst for discovery. And what better place to launch the inaugural Guinness Export House – than the home of Guinness, Dublin.”

Jack MacGowan, Chief Executive for ARI added: “The Loop is delighted to partner with Diageo to open the world’s first Guinness Export House. Guinness is synonymous with Dublin and it’s now going to be synonymous with The Loop, at Dublin Airport.

“Diageo shares our commitment to providing customers with memorable brand experiences in a luxury setting. They also understand that today’s savvy consumers are not content with just grabbing a bottle off a shelf, they want to learn more about a brand and experience it first-hand before buying it. And I’m really impressed that The Guinness Export House manages to tick all the boxes.”

To make the experience even more pleasant and convenient, The Loop offers its free Click and Collect and Shop and Collect services.

See more at https://www.theloop.ie/m/397/guinness-export-house