Following the signing of a new contract with Perth Airport in July 2018, Dufry has opened its fully refurbished duty free walk-through store, which is located in the international flights’ departures hall.
Perth Airport and global travel retail giant Dufry have taken the wraps off a multi-million-dollar revamp of the airport’s duty free outlets – with Western Australian produce as the centrepiece.
The five-month project has seen a 50% expansion of the duty free offering in Terminal 1 International with more than 1,600 new products now on sale. For avid shoppers, many of these new products, including La Mer, Kiehl’s, Too Faced, Bobbi Brown, Benefit, Sisley, Tom Ford, Jo Malone London and Hermes, are available duty free for the first time. And uniquely Western Australian produce will now sit alongside global brands like Bacardi, Hennessy, Johnnie Walker, Macallan, Moet&Chandon, Lindt, Godiva, Dolce and Gabbana, Lancôme, Chloe, Burberry, Versace, Gucci, Boss.
A bespoke Perth Street Market store will offer the terminal’s 4 million passengers a range of iconic Western Australian produce from the likes of Leeuwin Estate and the Fremantle Chocolate Factory.
Perth Airport Chief Executive Officer Kevin Brown says international travellers will now be able to take a unique taste of Western Australia with them when they head overseas. “This investment has completely changed the face of the duty free offering and delivered a world-class retail experience for travellers,” Mr Brown said.
“We know it’s been one of the frustrations of some travellers that they couldn’t buy WA produce in the international terminal.
“It’s fantastic that Dufry, a huge international player in duty free, could see the value of including this unique local touch in what is a major investment in our airport and our State.
“The Perth Street Market will showcase the finest local products from Western Australian chocolatiers, larders, vineyards and farms,” he said.
“Working with Dufry to make this a reality has given us a great opportunity to further build the Perth brand among international travellers.
“Our aim is to give them a great travel experience – a warm first welcome to Perth and a fond farewell with something that will remind them of their stay and hopefully bring them and their family and friends back.
“This is another part of Perth Airport’s development as we look to provide an efficient and modern airport with the level of service and facilities that Western Australia deserves to have as Australia’s Western Hub.”
Dufry’s Divisional CEO for Eastern Europe, Asia, Middle East and Australia, Andrea Belardini, said the store incorporates a strong sense of place.
“With attractive offers and competitive prices, a visit to the new store is a good chance for passengers to take a genuine taste of Western Australia home with them to share with family and friends or as a thoughtful gift for loved ones overseas,” Mr Belardini said.
“The store has been developed with a high level of technological innovation, a bespoke sense of place, and a strong focus on digital engagement.”
Fremantle Chocolate Factory owner Linda Brunton said the thought of market exposure to around 4 million international travellers was mouth-watering.
“Western Australia produces world class wines, chocolates and gifts,” Ms Brunton said.
“We now have another way of marketing those products to the world and spreading the message about just how unique Perth and Western Australia is. If we can grow our business and at the same time attract even more tourists to WA that’s a great outcome for everyone.”
Mr Belardini said the partnership with Perth Airport is a further step in demonstrating Dufry’s commitment to expand in Asia Pacific. “We have appreciated the close cooperation with Perth Airport management in setting an aligned strategy and establishing ways of working to ensure the delivery of a consumer-centric approach.”
Copyright The Duty Free Hunter 2020