Elie Saab honours successful women with Girl of Now fragrance launch

Elie Saab honours successful women with Girl of Now fragrance launch

Fashion house Elie Saab is set to launch a new pillar fragrance titled Girl of Now…

Girl of Now is named after an initiative launched by the design house which celebrates and highlights successful women from all over the world:

“As women around the world put their knowledge, talents and skills to work, the ELIE SAAB’s #GIRLOFNOW initiative is on a mission to celebrate those who have built successful stories and careers, inspiring generations of young achievers to follow in their footsteps. A mission to spread awareness around the accomplishments and learning of these ambitious and driven women. A mission to empower the female youth to go further, reach higher, and perhaps become leaders of tomorrow.”

Elie Saab Girl of Now brings a new oriental – floral interpretation, which again includes an orange blossom accord, the main theme of Le Parfum collection. The orange blossom in the new formula is accompanied by gourmand notes of nutty fruit like roasted pistachio and all facets of almond, set in an oriental and woody base of tonka bean, patchouli and cashmere.

Top: Pear, Mandarin, Roasted Pistachio
Heart: Orange Blossom Absolute, Magnolia, Almond
Base: Patchouli, Tonka bean, Cashmeran, Almond Milk

The new bottle design evokes Elie Saab’s “The Birth of Light” haute couture collection for Spring/Summer 2017, inspired by the Egyptian cultural heritage of the period of the 40s and 60s and a modern reinterpretation of oriental patterns and precious stones.


The fragrance will be available as a 30, 50 and 90 ml Eau de Parfum and will launch in August 2017 with an accompanying range of shower, bath and body products.

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