Elizabeth Arden has set up multiple Power Boosting Stations in Hainan, China this summer season. This is part of Elizabeth Arden’s annual Travel with Arden campaign in which the beauty brand engages with customers during their travel touchpoints.

In the Power Boosting Station at Level 1 atrium of Hainan Tourism Duty Free Shopping Complex, customers are invited to step in for a journey of discovery on Elizabeth Arden’s favourite products and their associated powers. First, explore Elizabeth Arden’s iconic capsules serums at the Capsules Power discovery station. Experience the skin’s barrier strengthening power of Advanced Ceramide Capsules Daily Youth Restoring Serum; pore-perfecting power of Advanced Light Ceramide Capsules Strengthening & Refining Serum; eyes youth-restoring power of Advanced Ceramide Capsules Daily Youth Restoring Eye Serum; skin smoothening power of Retinol + HPR Ceramide Capsules Skin Renewing Serum; brightening power of Vitamin C Ceramide Capsules Radiance Renewal Serum; hydrating power of Hyaluronic Acid Ceramide Capsules Hydra-plumping Serum and whitening power of Visible Whitening Spot Correcting Night Capsules.

Discover the power-packed single dose Elizabeth Arden skincare capsules serums.

Next, press giant power buttons to activate video stories about Elizabeth Arden’s antioxidant powerhouse– the high efficacy antiaging Prevage® skincare range. Learn about the science, technology and ingredient stories behind the award-winning range. Discover the emotional connections and philosophy behind the brand and its ardent fans.

Giant push buttons to activate Prevage® Power stories.

Discover the philosophy behind Prevage® – positivity and inner-strength.

Thereafter, “teleport” yourself into an enchanting flowers field by immersing in the virtual reality experience room scented with Elizabeth Arden’s relaxing White Tea Eau Florale fragrance. A unique and memorable way to experience fragrance scents is to truly immerse into the world of the fragrance story, not just by sense of smell, but also sense of visual, auditory and feel. The White Tea VR experience room introduces customers to the power of wellness and scent therapy.

Escape into the immersive virtual reality world of White Tea Eau Florale scent.

Upon completing the 3 power discovery journeys, create your own holiday memories with a Do-It-Yourself 3D picture creation which will then be beautifully framed up as your souvenir keepsake to bring home. Exclusive Travel with Arden themed gifts are also available with any purchase.

Create your own Travel with Arden 3D framed art for souvenir keepsake.

Collect exclusive Travel with Arden gifts with and without purchases. 

Check out the discovery journey in Elizabeth Arden’s Power Boosting Station.
https://vimeo.com/995235709

Smaller scale Power Boosting Stations of Elizabeth Arden are also available in Hainan Development Holdings’ Global Premium Duty Free (GDF) Plaza and CDFG’s Sanya International Duty Free Shopping Complex.

Quick skin rejuvenating services are also available at the Elizabeth Arden popup in GDF Plaza.

Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail commented, “Elizabeth Arden aims to differentiate and create unique memories with each of the Travel with Arden campaigns around the globe. The Hainan Power Boosting Stations provide interactive immersive experiences for our customers to engage with our brand. It is also a fun way to conduct brand storytelling and to attract more new customers to the brand.”