Travel with Arden! Beauty brand, Elizabeth Arden, has partnered with Changi Airport Group and The Shilla Duty Free Singapore in its very first airport travel pitstop. The Changi 1st Elizabeth Arden Travel Pitstop serves as a 1-stop shop for customers to get free travel beauty tips, complimentary skin hydration services and opportunities to purchase Elizabeth Arden travel essential beauty products.

Jeff Lee, Vice President and Managing Director of The Shilla Duty Free Singapore commented, “We are excited to partner with Elizabeth Arden and Changi Airport Group in yet another tripartite partnership to bring forth exclusive and interactive services to the passengers in Singapore Changi Airport. We look to excite our customers with more disruptive experiential activations and exclusive launches.”

Parked alongside The Shilla Duty Free Central Store at Terminal 2 Departure Transit zone from 8th March till 18th April, the eye-catching Elizabeth Arden Travel Pitstop was hard to miss in its colourful hues of pinks and reds. The welcoming pitstop then made its travel rounds to Terminal 1 Departure Transit Zone from 19th April to 9th May.

Stepping into the Elizabeth Arden Travel Pitstop, be greeted by professional service personnel who would provide useful beauty tips to help you look good and feel good during your travels. Explore 4 beauty stations : 1) Skin Nutrients – Elizabeth Arden’s iconic range of travel-friendly capsules serum provide targeted skin solutions for different needs; 2) Skin Protection – Superb antioxidant serum, Prevage®, protects your skin from environmental stresses, preserving that fresh-faced look even on late nights travels; 3) Hydration Fix – Cult favourite Eight Hour® range would cover all your hydration needs from top to toe; 4) Wellness – The relaxing scents of Elizabeth Arden’s Green Tea and White Tea fragrance and bodycare lines would prep your beautiful mood for travel.

Get equipped with free travel beauty tips at Elizabeth Arden Travel Pitstop.

Next, enjoy a complimentary oxygen blast hydration boost featuring Elizabeth Arden’s Eight Hour® Miracle Hydrating Mist. Feel instantly skin awakened, refreshed and rejuvenated! Customers can also enjoy hydration services using the self-service dispensing machines. While the free hydration for face features the Eight Hour® Miracle Hydrating Mist, the free hydration for hands and body features the popular Green Tea Refreshing Body Lotion.

Self-service hydration dispensers are available for passengers anytime, 24/7.

A complimentary “Travel with Arden” travel journal is offered for all visiting passengers of the pitstop while a simple purchase of $50 would entitle the customer a collectible foldable shopping bag. Additional gifts with purchases awaits customers who purchase at the higher tiers.

Collectible “Travel with Arden” themed gifts are available.

In addition to the Elizabeth Arden Travel Pitstop being an exclusive Changi 1st launch, The Shilla Duty Free Singapore at Changi Airport is also launching the new White Tea Eau Florale EDT exclusively ahead of domestics in Singapore. The new White Tea Eau Florale EDT is a feminine and delicate fragrance comprised of a floral-musk bouquet: pink freesia, pink orris, blush honey suckle and trisamber. The floral fragrance nuanced with freshness captures treasured moments and simple indulgences.

White Tea Eau Florale EDT is launched ahead of Singapore domestics in Changi Airport.

Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail shared, “Singapore Changi Airport is an extremely important transit airport in Asia Pacific. By bringing our very first airport pitstop concept here, we would be able to showcase our services and travel-friendly beauty products to world class travellers. Having the exclusivity over domestics for White Tea Eau Florale also give us the competitive edge as we seek to always bring forth best deals and offerings for our customers.”

The Elizabeth Arden “Travel with Arden” campaign takes place yearly with a different theme. The 2024 theme visuals comprise of paper constructed cityscapes and the Arden woman in her happy travels. The paper art visuals were created in collaboration with paper artist, Chloe Fleury. Singapore Changi Airport is the first in Asia Pacific to bring forth the 2024 “Travel with Arden” campaign, following which the campaign will make its way around the region in different formats.