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Emanuel Ungaro introduces For Her & For Him scent duo

Emanuel Ungaro introduces For Her & For Him scent duo

Your Life, Your Style, Your Fragrance. For Her & For Him by Emanuel Ungaro has been launched. #UNGAROSIGN

The Concept
Emanuel Ungaro introduces For Her & For Him, for a new generation with a contagious desire to communicate themselves: original, young, urban. Colours and strokes are the media, the blank space is the new territory to let the thoughts flow. Urban landscapes turn into new realities, open new scenarios for artistic creations. Take your spray can, express your style, leave your sign!

The Fragrances

For Her: Starting with a bitter green almond, a soft addictive purple plum, and a luminous pear. Then the blooming white-flower-bouquet embodies the sensuality, where the Tuberose melts with a fruity Jasmine and a delicate orange flower water. Built on a duo of Patchouli and Sandalwood, the base note conveys an ultimate Chypre elegance, and warms up by a comfortable trail of Musk and vanilla.
Olfactory family: chypre fruity floral
Perfumer: Jerome di Marino

For Him: Like a splash of refined vitality, grapefruit and bergamot melt with a spicy shot of nutmeg on top. The heart takes us then into a charismatic atmosphere, expressed by seductive cinnamon playing with elegant orris. The strong personality is revealing by the woody signature of cedarwood and the sensual tonka bean.
Olfactory family: fougère oriental ambery
Perfumer: Emilie Coppermann

The Design
A new irreverent flacon shaped in glass like a street writer spray can. An immediate recall to the faster tool of self-expression in contemporary art, subversive and traditional at the same time. Like the wall of an urban landscape, it is decorated with an eye-catching graffiti paint label realized by Paris-based graffiti style artist Chanoir.
Metal finished blue and pink colors talk about male and female universe with the neon touch recalling Emanuel Ungaro’s irreverent use of colours. An invite to express your creative side: leave your sign with a ‘brush’of Ungaro!

The Campaign
A new media campaign, digital driven, focuses on the millennial and urban twist of the new fragrance.
The unconventionality of street art turns into a more fabulous, fashion version and blends into a new style that’s appealing to young generations. The two protagonists move with complicity and spontaneity, at ease in an urban context that represents their desire to express themselves and communicate with creativity and naturalness.

The Range
For Her EDP & For Him EDT 30 ml
For Her EDP & For Him EDT 50 ml
For Her EDP & For Him EDT 100 ml

ungaro.com

#UNGAROSIGN
#emanuelungaro
@emanuelungaroparis

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