Estée Lauder Travel Retail Asia-Pacific marked the beginning of the Year of the Horse with the launch of its regional festive campaign, The House that Gives, in collaboration with leading travel retail partners.
This year, Estée Lauder Travel Retail celebrated the eighth edition of its annual mega collaboration with the China Duty Free Group (CDFG), extending the campaign to the New Year period for the first time – Asia Pacific’s most important travel and shopping period.
Delivering a Seamless Festive Journey with CDFG in Hainan
Celebrating the festive travel season in partnership with the CDFG, Estée Lauder delivered a seamlessly integrated festive journey to engage consumers both on and offline via a pop-up, exclusive gift sets and immersive activations.
Estée Lauder has launched a pop-up at the CDF Sanya International Duty-Free Shopping Complex Block C from January 1 to February 28, bringing to life The House That Gives campaign, inspired by the spirit of reunion, gifting, and festive celebration. Guests are invited to explore a series of immersive zones, spanning high-performance skincare to a vanity area dedicated to makeup discovery. The experience concluded with a photo moment inspired by the Year of the Horse, symbolizing vitality, festivity, and aspirations for the year ahead, offering guests a meaningful way to capture memories in celebration.
“The House That Gives” Pop-up at the CDF Sanya International Duty-Free Shopping Complex
CDF-Exclusive Year of the Horse Gift Sets
Estée Lauder also introduced two CDF-exclusive skincare gift sets in limited-edition Year of the Horse packaging, including the Glowing Skincare Essentials and the Re-Nutriv Ultimate Luxury Collection, showcasing the brand’s high-performance skincare and advanced age-reversal expertise. The experience was further elevated through dedicated service areas offering complimentary, personalized skincare and makeup consultations.
Premium Skincare Consultation Experience at “The House That Gives”
Festive Experiences & Gifting
Transforming the Travel Retail channel into a point of experience, Estée Lauder also unveiled a series of thoughtfully curated activations throughout the two-month campaign to immerse consumers in the festivities. Across both pop-up and in-store locations, travelers participated in auspicious fortune experiences, drawing a fortune stick or spinning the wheel to reveal celebratory readings accompanied by festive gifts. The most coveted prize, the Glowing Skincare Essentials full-size travel-exclusive set, symbolized a radiant start to the new year.
Festive Gifting and Fortune Stick Lucky Draw Experience
New Year Spring Fan Dance Performance
Estée Lauder further amplified the festive experience through a targeted cross-category collaboration with CHAGEE, China’s leading premium teahouse brand. The partnership introduced a co-branded beverage menu and exclusive lucky draw experiences, creating a sensorial touchpoint for younger, experience-driven travellers.
The Collaboration with Premium Teahouse Brand CHAGEE
As a campaign highlight, Estée Lauder welcomed celebrity Shao Ziheng as Guest Store Manager for a one-day activation at its duplex flagship boutique at CDF Sanya International Duty-Free Shopping Complex on January 24. The exclusive appearance anchored a first-of-its-kind, multi-dimensional engagement that seamlessly connected in-store and online gifting, offering guests personalized interactions and limited-edition New Year collectibles – extending the brand’s omnichannel festive journey.
Celebrity Ziheng Shao as Guest Store Manager
The House that Gives Campaign Across Asia-Pacific
The House that Gives campaign was also unveiled across key travel retail destinations in the broader Asia-Pacific region, including the cities of Macau, Hong Kong, Bangkok and Osaka, inviting travellers to gather, experience and celebrate the upcoming year.
Through dedicated pop-ups at DFS Four Seasons in Macau (31 Dec – 28 Feb) and DFS Sun Plaza in Hong Kong (12 Jan – 28 Feb), consumers could immerse themselves in a multi-sensory festive journey inspired by the symbolism of the Year of the Horse. Interactive experiences invited travellers to create personalized keepsakes, from assembling bespoke keychains to imprinting auspicious blessings through couplet stamping and live calligraphy. At select locations, a Fortune Drawer experience revealed seasonal well-wishes and festive gifts, while curated travel-exclusive assortments were complemented by personalized beauty consultations and relaxing hand massage services – transforming each pop-up into a moment of discovery, celebration, and connection.
The House that Gives Pop-up at DFS Four Seasons Macau
The House that Gives Pop-up Fortune Drawer
In Thailand, the festive spirit of The House that Gives extended to King Power One Bangkok (31 Dec – 28 Feb) and Thailand Suvarnabhumi Airport (2 Feb – 1 Mar), where travellers experienced a localized interpretation of the New Year celebration. The Guanpu Spin-the-Wheel, set around a horse-shaped spinner, offered a lighthearted moment that carried the momentum of the season. With every turn, guests received a sure-win gift that echoed the forward energy of the Year of the Horse.
“The House that Gives” Pop-up at One Bangkok
“The House that Gives” Pop-up at Thailand Suvarnabhumi Airport
In Japan, Kansai International Airport (30 Jan – 27 Feb) hosted Estée Lauder’s Advanced Night Repair Gachapon activation, where travel retail exclusives were shared through a playful gifting moment. One Gachapon play was available with any purchase, and two with a qualifying spend, turning seasonal generosity into an experience to take along the journey.
