From the first touch, the extraordinary formulas of the Re-Nutriv Ultimate Diamond Collection transport skin to a new realm of luxury and visible age reversal. Each Ultimate Diamond product is powered by exclusive SIRTIVITY-LP™, Re-Nutriv’s patented age reversal technology. Exclusive Black Diamond Truffle Extract fuels vital energy. With Re-Nutriv Ultimate Diamond, skin performance peaks. Skin looks and acts younger—brilliantly radiant, more contoured, more vibrant and vital.
Now Estée Lauder is introducing its latest Re-Nutriv Ultimate Diamond innovation in travel retail with the NEW Re-Nutriv Ultimate Diamond Age Reversal Eye Crème. See visible age reversal in 3 Youth Zones, starting in just 7 days1: Eyelid, Corner, Undereye. Backed by 15+ years of longevity skin science and infused with Re-Nutriv’s exclusive SIRTIVITY-LP™ technology, this indulgently soft eye creme activates skin’s peak performance in the delicate eye area. The eye area skin looks and acts younger. Feels firmer and looks smoother, less lined, more lifted. Undereyes, including dark circles are brightened. Tear trough looks improved. The entire eye area is brilliantly luminous. The Eye Creme intensely replenishes vulnerable eye skin and reawakens eyes’ youthful contours. Youth is stunningly ignited.
To celebrate the official launch of Estée Lauder Re-Nutriv Ultimate Diamond Age Reversal Eye Creme in travel retail, Estée Lauder gathered brand fans and VIP shoppers in Hainan. Fusing cutting-edge technology with immersive experiences, the brand invited guests to embark on a sensorial voyage toward youthful-looking eyes, ushering in a new era of luxury eye care.
From April 19 to 20, Estée Lauder hosted VIP shoppers in Haikou and Sanya, showcasing Estée Lauder’s leadership in longevity science and how the Re-Nutriv collection’s exclusive SIRTIVITY-LP™ technology activates skin’s peak performance. Following a product introduction by Estée Lauder’s top beauty advisors, guests enjoyed personalized luxury eye spa services, using expert massage techniques to boost the absorption of the new Eye Creme’s potent ingredients—visibly firming, brightening, and revitalizing the delicate eye contour. Inspired by the unique patterns of each guest’s iris, a dedicated photography area was created to capture personalized iris portraits using four artistic filters—an expressive blend of art and science that reflects the brand’s commitment to innovative eye care. Guests were also invited to create their own plant night lamps in the Gaze Garden—a serene, artful space where soft lighting and lush greenery embodied Estée Lauder’s philosophy of longevity and rejuvenation.
Estée Lauder continued the launch with an in-store event for brand fans in Sanya with a special appearance by rising star Xinhai Chen. During the event, Chen warmly welcomed guests, posed for photos, and shared his personal skincare routines and age-defying travel rituals. He also expressed his admiration for the rejuvenating power of the Re-Nutriv Ultimate Diamond Age Reversal Eye Creme, highlighting its transformative benefits.
The Estée Lauder Re-Nutriv Ultimate Diamond Age Reversal Eye Creme is now available at Estée Lauder Travel Retail airport and downtown doors across Asia Pacific, EMEA and the Americas.
