Beauty brand Estée Lauder has announced the new signing of Grace Elizabeth as new Global Spokesmodel.
Grace will feature in skincare, makeup and fragrance campaigns across digital, TV, in-store and print, with her first campaign debuting July 2018. The Victoria’s Secret model joins the ranks of supermodels and celebrities who have fronted the brand in the past – the current roster includes Misty Copeland, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls, Fei Fei Sun, and Gabriella Wilde.
“When you are a part of something, it just makes it that much sweeter – a group effort, a collaboration,” she said of the news.
Discussing her love of make-up, the model is all about melding Hollywood glamour with a fresh new feel – the ultimate for a model in the Instagram age. “I also love a nude pouty lip. For me, it was just super sexy to see a smoldering eye and this beautifully lined lip,” she says.
“We are thrilled to introduce Grace to the Estée Lauder brand. Grace is an incredible modern beauty who will help us to continue to elevate the style and aspiration of [the] brand. With her rise to the top of the fashion world in such a short time as well as her fantastic sense of humour, Grace is destined to bring a fresh attitude towards the brand,” Stephane de la Faverie, Estée Lauder global brand president said.
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