ZÓLDI Jewels is to expand its global travel retail operations further to securing EmiratesRED as a key retail partner in October 2022, and has set its sights on inflight and airport retail.
“I have a deep passion for travel and a strong connection to the world of aviation. I created ZÓLDI Jewels after first-hand experience of interacting with passengers from diverse backgrounds and cultures. I am excited to be expanding into travel retail as ZÓLDI Jewels embarks on this next stage of growth,” says founder and CEO Maria Soldatova.
Soldatova worked as a flight attendant with Emirates for 11 years and says she understands the unique needs and desires of travellers. This experience inspired her to create ZÓLDI Jewels in 2019. “ZÓLDI Jewels captures the essence of unforgettable memories and meaningful journeys.”
For Soldatova, ZÓLDI Jewels is not just about selling jewellery, it’s about creating an emotional connection. Each piece is thoughtfully designed to evoke a sense of wanderlust, adventure, and nostalgia. ZÓLDI pieces serve as keepsakes that symbolise cherished memories, making them the perfect gift for travellers.
By working with travel retail and expanding further into inflight retail, Soldatova is looking to share the ZÓLDI Jewels story and connect with a broad audience who appreciate the beauty of travel.
“The focus on travel retail allows me to showcase the unique qualities of our jewellery and introduce travellers to a brand that resonates with their own experiences. My time with Emirates helped me create pieces that evoke a personal connection; it’s why I am delighted to be included in the EmiratesRED store and Crew Shop at Emirates Dubai HQ. It has given me an opportunity to work closely with the company’s inflight retail buyers to cultivate a promising future relationship,” she says.
