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Too Faced makeup makes duty-free debut with DFS at New York JFK T4

Too Faced makeup makes duty-free debut with DFS at New York JFK T4

It’s Happening! Too Faced, the serious makeup brand that knows how to have fun, continues to make the world prettier, one location at a time. On November 10th, the brand launched its first duty-free counter at DFS, John F. Kennedy International Airport (JFK) in New York, NY. Located in Terminal 4, the opening marks the first of many duty-free locations for Too Faced both in the U.S. and around the world.


The space itself will be full of shareable and shoppable moments where customers can discover all the latest Too Faced products and stock up on travel-sized beauty essentials, all while having fun and snapping selfies with the photo-worthy elements. Like all Too Faced experiences, the newest location incorporates aspects you can see, smell, and touch, in keeping with the vision of Co-Founder and Chief Creative Officer, Jerrod Blandino.

To support the grand opening, November 11th – November 17th, the Too Faced Pro Squad will be on-hand at the JFK location offering makeovers to travellers. Additionally, with any $100 purchase, customers will receive an exclusive Too Faced pink heart makeup bag.

The makeup icons that made Too Faced famous will be the highlight of the new travel retail location:

Born This Way – A complete line of complexion products including 30 foundation shades and 20 shades of the just launched Super Coverage 4-in-1 Concealer. Both offer a flawless finish so natural, they’ll think you were Born This Way.

Hangover – Replenishing primer and setting spray infused with hydrating coconut water to help erase the signs of jet lag and love your skin…even when you don’t.

Better Than Sex – The #1-selling prestige mascara in America gives you voluptuous volume and mind-blowing lashes… A mascara so amazing, it’s BETTER THAN SEX!

These iconic products and more will be available for purchase in TSA-approved and travel-friendly sizes.

With this new shopping experience, Too Faced hopes to introduce new customers to the brand and offer existing fans an opportunity to purchase their favourites in a fun, new Duty-Free setting.

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