The iconic brand inspires travellers to “Return to Wonder” this holiday season with pop-up shops at select DFS stores.

FAO Schwarz, the iconic toy brand, has announced its debut into the travel retail category with pop-up shops exclusive to leading luxury travel retailer DFS Group at international travel hubs in the US including select airports JFK, LAX, SFO and in T Galleria by DFS, Guam this holiday season. On the heels of the brand’s coveted relaunch, FAO Schwarz says it will inspire travellers of all ages to “return to wonder” with whimsical, imaginative displays, delightful and unexpected experiences and classic toys synonymous with “the world’s most famous toy store.”

“The FAO Schwarz flagship store attracted more than 25,000 visitors per day during the holiday season, and was a top tourist destination which makes it a natural for travel retail” said Megan Wycoff, Director of Travel Retail ThreeSixty Group, Inc. “In partnership with DFS Group, we are bringing the iconic brand’s memorable experiences and premium goods directly to travelers during the peak of the gift-giving months.”

“DFS is delighted to partner with FAO Schwarz to bring even more excitement to our traveling customers this season,” said Brooke Supernaw, DFS Group’s Senior Vice President Spirits, Wine, Tobacco, Food and Gifts. “These pop-up stores are a perfect complement to the excitement of travel, the thrill of discovery and the joy of the holidays.”

Drawing inspiration from the famed former in-store retail experience, each pop-up shop will embody the nostalgic playful personality of FAO Schwarz, from the whimsical aesthetic to the assortment of one-of-a-kind toys and specialty goods. Ranging from oversized plush animals to vintage toys and the infamous floor piano, the FAO Schwarz holiday collection gives a nod to the 155-year-old brand’s legacy of innovation and quality products.

During the months of November and December 2017, the holiday collection will be available at travel retail exclusively with DFS stores at the crossroads of international travel. Pop-up shops will be located at DFS, New York John F. Kennedy International Airport (JFK), DFS, Los Angeles International Airport (LAX), DFS, San Francisco International Airport (SFO) and at T Galleria by DFS, Guam. In celebration, ribbon cutting ceremonies will be held with DFS Group at JFK with the airport authority and at LAX with the city of Los Angeles.

Visit FAOSchwarz.com for more information.