Thélios, LVMH Eyewear Excellence, has partnered with Gebr. Heinemann and Unifree Duty Free to introduce a unique luxury pop-up concept featuring its Maison FENDI at Istanbul Airport.
The eyewear pop-up is situated in the Departures Area a er passport control on the right, in front of Unifree Duty Free store, which features a high-end product assortment. The pop-up offers a carefully curated selection of the Spring-Summer 25 collection Fendi eyewear, immersed in a visual merchandising installation that reflects the Maison’s seasonal concept. The pop-up launched in April will be open through June 2025.
The pop-up has been designed to cater travellers seeking for luxury eyewear and an engaging experience. The space integrates AR mirrors, increasing visibility through engagement, and for the first me features interactive try-on collaboration with the retailer’s fashion and jewellery offer. The pop-up is equipped with a Snapchat-powered augmented reality mirror that enables shoppers to virtually try on a variety of eyewear options before making a purchase, including a download and printing option. Shoppers can also add FENDI jewellery to complete the look.
“Thélios is delighted to partner with Gebr. Heinemann to bring the Fendi eyewear experience to Istanbul Airport. This pop-up is a demonstration of our commitment to delivering innovative and engaging retail environments within the travel retail channel. We are proud to showcase Fendi’s stunning visual merchandising concept, offering a boutique look-and-feel to travellers. Completed by interactive elements, we are confident that travellers will enjoy their immersion into the creative universe of FENDI,” says Alessandro Eucaliptus, Head of Global Travel Retail at Thélios.
“At Gebr. Heinemann, we continuously seek to elevate the passenger experience by offering exceptional products and memorable moments. Our collaboration with Thélios and FENDI for this exclusive pop-up perfectly aligns with this vision. We are excited to provide travellers at Istanbul Airport with an immersive shopping experience that blends luxury eyewear with interactive technology,” says Jan Richter, Director Purchasing Fashion, Accessories at Gebr. Heinemann.
“As Unifree Duty Free we are pleased to welcome the FENDI eyewear pop-up at İstanbul Airport. This exclusive activation reflects our ongoing commitment to delivering exceptional luxury retail experiences and offering travellers access to iconic fashion brands in a unique and dynamic setting.”, comments Ceren Tonguç, Unifree Duty Free Chief Commercial Officer.
