Fendi makes summer shine with its latest campaign starring Spanish pop sensation Aitana. The Italian luxury brand brings effortless style to life as Aitana showcases this season’s must-have bags in a relaxed, sun-soaked setting.
Photographed by Sophie Jones, the campaign unfolds in a chic home environment, where Aitana lounges in breezy outfits while spotlighting three standout Fendi bags: the Peekaboo, the Baguette, and the Sunshine Shopper. Each bag features playful textures—think raffia, denim, and coral bandana prints—that bring a fresh, carefree vibe.
Styled by Isabel Greece, Aitana’s wardrobe leans into nature-inspired embroidery and easy, flowing silhouettes. The color scheme—coral red, seafoam green, sandy terracotta, and sky blue—feels like a beach getaway captured in fashion form.
More than just a seasonal style moment, the campaign also celebrates Fendi’s 100th anniversary. The soundtrack? Aitana’s new single, “Segundo Intento,” adding a personal, melodic layer to the visuals.
