Whyte & Mackay will present two major new malt whisky collections, from Tamnavulin and Fettercairn, at this year’s TFWA Tax Free World Exhibition in Cannes.
Following a successful UK domestic launch, which has seen Tamnavulin become the number six best-selling malt whisky in that market this year, Whyte & Mackay is now rolling out this brand to its travel retail partners globally. Tamnavulin Speyside Malt is an accessible, entry-level single malt whisky, designed to recruit new consumers to the malt segment and drive trade up from blended scotch.
In Cannes, the company will present a travel retail exclusive, Tamnavulin Tempranillo 1.0l, which made its debut in 17 Dufry stores in the UK at the end of August, and retails at £37.50.
Another key focus at the Cannes show will be the rebirth of the rare Highland Single Malt Whisky Fettercairn – featuring the first new releases from this unique Highland distillery in almost a decade. The core collection comprises four new expressions (12 Year Old, 28 Year Old, 40 Year Old and 50 Year Old), alongside a much premiumised brand identity, bottle and packaging. Reflective of the distillery’s unique production method, and befitting of its stock of rare and aged whiskies, this exceptionally refined new range of single malts is described by Whyte & Mackay as a “must-try” for all whisky connoisseurs.
The new Fettercairn collection boasts a house style of tropical fruits, soft spice and sweetness – showcased in melon, pineapple, banana, clove, ginger, treacle, toffee and caramel. Each product in the range begins its life in American Oak ex-bourbon barrels, with the 12 and 28 Year Old expressions resting here until maturity. The 40 Year Old features a finish in an Apostoles Sherry Cask (no.6) and the 50 Year Old in a Tawny Port Pipe (no.1).
Priced domestically from around £48 to £10,000, the new Fettercairn range began rolling out into key markets (the UK, France, Germany and Taiwan) in August. To complement the core range, Whyte & Mackay has created a travel retail exclusive SKU, featuring a different finish, which will be introduced in January 2019.
