Expanding the lifestyle offering Jimmy Choo unveils its inaugural fragrance, Jimmy Choo MAN.
“I see fragrance as another accessory; I wanted to create something that would be an object of desire for the Jimmy Choo Man enhancing his independent spirit and complementing his effortless sense of style.” Sandra Choi, Creative Director Jimmy Choo.
THE FRAGRANCE
Jimmy Choo MAN has a powerful freshness set amongst a woody, aromatic fougère. The fragrance opens with crisp vivacity complemented with calming lavender notes. Mandarin essence tempers the citrus notes and blends with the subtle sweetness of fruity notes from honeydew melon.
Crisp notes of geranium accompany pineapple leaf resulting in a vibrant scent that blends harmoniously on the skin.
Finally, the heady ardour of rare patchouli dispenses its quintessentially moody and seductive temperament, transporting the senses to another world in which an orchestra of base notes and harmonies of warm, amber-based wood are blended to form a signature fragrance that is distinctive and alluring.
The perfumer, Anne Flipo of IFF says “We used the finest part of the patchouli for the most sophisticated of signature fragrances.”
Key Ingredients
Top: lavender
Heart: pineapple leaf
Base: patchouli
THE BOTTLE
The bottle was inspired by an antique hip flask, representing traditional design imbued with an edge of rock n’ roll rebellion. Cool metallic chrome combines with sultry shades of grey. The architectural shape of the bottle feels innately masculine with strong, clean lines and minimal detailing.
The unique, sleek, curved shape reflects originality. Lacquered and elegant, the smoked glass of the bottle imbues the fragrance with a sense of mystery. Referencing a Jimmy Choo signature, the cap is presented in embossed leather adding a luxurious and tactile detail to the fragrance contrasting with the coolness of the chrome hardware.
The sophisticated case is enhanced with a raised, trompe-l’oeil design of embossed crocodile skin in a blend of contrasting colours, like a metal sculpture. The Jimmy Choo MAN label is displayed in hues of black with a chrome finish.
THE ADVERTISING
Jimmy Choo has cast British actor, Kit Harington as the face of their Autumn Winter 2014 campaign.
Shot by the acclaimed photographer, Peter Lindbergh, the images capture Kit’s cool attitude and alluringly moody masculinity, through the play of subtle light in an ultra-sexy campaign.
“Kit perfectly embodies the Jimmy Choo Man. He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman.”
Sandra Choi – Creative Director, Jimmy Choo.
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