FIRST LOOK: The Macallan Boutique Collection – exclusive to Everrich Duty Free

FIRST LOOK: The Macallan Boutique Collection – exclusive to Everrich Duty Free

Celebrating the opening of the first ever The Macallan Boutique at Taiwan Taoyuan Airport, the famous whisky brand has unveiled The Macallan Boutique Collection.

Specially drawn from a select number of maturing casks reserved for distinguished guests visiting Easter Elchies House – the spiritual home of The Macallan – The Macallan Boutique Collection is available exclusively at Taiwan Taoyuan Airport.

Opened in October 2016 in partnership with Everrich Duty Free, The Macallan Boutique (see story) brings to life the brand’s heritage and celebrates the relentless pursuit of perfection through engaging storytelling and compelling consumer engagement experiences. The Macallan Boutique Collection forms part of the largest range of Macallan in duty free, giving travellers at Taiwan Taoyuan unparalleled access a wide range of expressions showcased in their own dedicated space.

“The opening of The Macallan Boutique in Taiwan was a landmark event in the brand’s journey in travel retail, and we continue to invest in creating the ultimate The Macallan experience,” commented Igor Boyadjian, Managing Director of Edrington Global Travel Retail. “The Macallan Boutique Collection is the first in a number of new and exclusive product innovations we will showcase at The Macallan Boutique and reflects our ongoing commitment to delivering differentiation in the travel retail channel. It is already performing extremely well, having proven to be a popular gifting option for Chinese New Year as well as a highly collectable expression for Macallan connoisseurs.”

Bottled at 57% Vol. (100° proof) and chestnut in colour, The Macallan Boutique Collection is a full-flavored, rich and smooth single malt whisky, delivering a burst of spices and fruit with subtle notes of charred oak on the finish. The 700ml bottle label features an elegant sketch of Easter Elchies House and a capsule strip that allows personal message for the recipient.


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