In August 2015, MIU MIU launches its first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing Coty Inc. created as “unique, youthful, bright colours and sophisticated”. Miuccia Prada wanted to intertwine provocative, attractive spirit of the brand Miu Miu into the composition and design of fragrance bottle, and the Prada team helped develop the first Miu Miu fragrance and to design the stunning bottle presentation.
The composition of the fragrance is by perfumer Danielle Roche Andrier, known for her creations for the house of Prada (as well as Bulgari, Marni, Bottega Veneta). As Danielle explains, the focus is on “lily of the valley flowers supported with floral notes of jasmine, rose and green notes, as well as special ingredient created by Givaudan, akigalawood which develops the scent of patchouli, notes of pepper and woody aromas of oud. Composition of Miu Miu fragrance opens in fresh and floral manner, and as it develops it begins warmer and woodier.”
The bottle of this first Miu Miu fragrance is inspired by special material used for the luxurious Miu Miu’s matelassé leather bags. A turquoise bottle body repeats the pattern; the neck of the bottle is white, with the brand logo, while the stopper is made of a bright red plastic disk. The fragrance will be available as 30, 50 and 100ml Eau de Parfum accompanied with perfumed body care products (shower gel, body lotion, body cream).
The face of the campaign is actress Stacy Martin, and the photography is by Steven Meisel.
The fragrance was officially launched in Parris this weekend at a celebrity-packed party with the likes of Kate Moss, Elizabeth Olsen, Amber Heard, Maggie Gyllenhaal, Amber Valletta and Naomi Campbell in attendance – more here
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