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First pic – Gucci make-up collection

First pic – Gucci make-up collection

The first pics of Gucci’s new beauty range have landed…

Gucci creative director Frida Giannini said while the project officially began four years ago, “the idea emerged much earlier — I’ve always wanted to do a cosmetics line for Gucci.” And every product in the new range is tried and tested by Frida herself: “As a woman, of course I tried absolutely every product and color we made,” adding she was “obsessed” with finding the right palette, a challenge she achieved by scouring the nearly century-old fashion house’s archives and mood boards for inspiration, as well as photos of style icons such as Lauren Hutton, Jerry Hall, Jane Birkin and Veruschka.

Frida also said, “Makeup is part of the holistic brand universe for luxury fashion brands and is a natural next step for Gucci.” 

On sale from September – more details to follow soon…

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