Fly Flawless – Laura Mercier launches Pure Canvas collection in Asian duty-free stores

Fly Flawless – Laura Mercier launches Pure Canvas collection in Asian duty-free stores

Luxury skincare and makeup brand Laura Mercier has launched its Pure Canvas line in Asian duty free stores this March.

The iconic Pure Canvas Primers Collection is revitalised with a unique, water-based, silicone-free formula and has been relaunched in five varieties and a Power Primer Supercharged Essence. Each primer addresses a specific skin concern, extends make-up wear and protects the skin against environmental aggressors.

The high-performance Flawless Lumière Radiance-Perfecting Cushion contains SPF50 PA+++ and offers a radiance-enhancing formula with medium-to-full buildable coverage to achieve a flawlessly luminous finish in any light.

The Pure Canvas Primers are water-based, silicone-free formulas that create a breathable, protective barrier over the skin. This new collection includes a Power Primer Supercharged Essence and five primers; each primer is a blend of cutting-edge ingredients that offer a multitasking blend of skincare benefits:

Pure Canvas Power Primer Supercharged Essence is a transformative milky essence that contains silicone-free emollients that deliver an exceptionally silky, lightweight feel and a smooth make-up base for even makeup application. Its beauty-boosting peptides revitalise the skin’s building blocks and promote skin strength.

Pure Canvas Primer Blurring is an oil-free and oil-absorbing primer that creates an instant, mattifying filter and blurs the skin’s appearance with its innovative blurring powder formula.

Pure Canvas Primer Hydrating locks in moisture and creates a flawless canvas for make-up application. It contains marine hydra botanicals to help replenish the skin’s natural moisturising properties to improve hydration levels.

Pure Canvas Primer Illuminating enhances the skin’s natural luminosity with micronized pearls that reflect light and porcelain flower extracts that are high in antioxidants to promote long-term radiance.

Pure Canvas Primer Protecting contains Broad Spectrum UVA/ UVB SPF 30 that protects the skin against harmful rays and Vitamin C and E that help minimise imperfections and smooths the skin’s surface.

Pure Canvas Primer Perfecting is the original skin-perfecting primer that is formulated with antioxidant green tea extracts to protect the skin against environmental aggressors, anti-irritant Aloe Vera to calm and soothe the skin and Vitamin C to minimise imperfections and smooth the skin’s surface.

• The Flawless Lumière Radiance-Perfecting Cushion is equipped with SPF 50 UVA/ UVB PA+++ and is infused with key ingredients; waterlily extract that soothes and brightens skin over time; diamond powder that acts as a natural colour corrector and gives a reflective, luminous glow; and an anti-pollution protective barrier that shields skin. The foundation, available in six shades, delivers a lightweight natural, dewy finish that is resistant to dullness, fading and creasing and lasts for 12 hours.


Available only in Travel Retail APAC, the Pure Canvas Primers Collection is available now while the Flawless Lumière Radiance-Perfecting Cushion will launch in March.


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