In what has quickly become the brand’s signature activation to garner grassroots support, Swedish beauty and tech giant FOREO has successfully completed another prong of its masterclass efforts, this time in partnership with Hyundai Duty Free.
The exclusive class was held on September 3rd at Hyundai Duty Free VIP Lounge, and saw 8 KOLs and 17 VIPs get in-depth tricks and tips on managing their complexions for Chuseok (Korean Thanksgiving Day season). Themed ‘Home Esthetic Solutions for Skin During the Changing Seasons’, the session highlighted how guests can cater to their skin’s needs in the coming winter months using the LUNA 3 , BEAR, and UFO 2.
The tips and tricks were iterated further with the assistance of hosts TV host Inyoung Choi alongside skin expert Gana Park, where they shared professional skin knowledge from their accumulated years of experience. During each session, the hosts demonstrated the usage of the FOREO devices, and communicated insider tips on how to maximise results from each. These skincare secrets were bolstered further by the sharing of actual user reviews, cementing further the solid positioning of FOREO devices as the number one go to for any beauty aficionado.
FOREO also prepared a tester for each product, allowing attendees to experience the products while following the hosts’ demonstration. Also provided were special gifts with FOREO skincare products, curated desserts made with the brands’ signature colours, and leaflets for brand and product information.
To maximise further engagement among attendees, FOREO also introduced special deals for all guests, paired with a Hyundai Duty Free exclusive UFO mini set as a token of appreciation – just in time for Chuseok. It is these efforts that sets FOREO apart in their on-ground activations, as they continue to compete in what is becoming an increasingly competitive market.
Global Travel Retail Director Gary Leong said “Our second beauty masterclass this year only amplifies further the message we are communicating to the market – that we are here to help, and are your support for any skincare need or query. By assisting consumers from the grassroots, we hope to develop lifetime relationships, which in turn translates to word-of-mouth marketing – something that money can’t buy. We thank Hyundai Duty Free for their cooperation and support in our new activation, and hope to continue the partnership further for this coming year.”