In yet another stellar addition to Swedish beauty and tech giant FOREO’s roster this 2022 calendar year, the brand has officially announced the completion of another partnership with IMEX Pan Pacific Group (IPPG). FOREO will be listed in IPPG branded TR Galleria by IPP Travel Retail at Tan Son Nhat International Airport’s Domestic Terminal 1.
The newly refurbished store has seen a simplified approach to how products and categories are presented to the domestic passenger. IPPG has applied learnings from the duty-free industry, and localised it to cater directly to the Vietnamese market. With a strategy to simplify, IPPG is focused on bringing in newness to the domestic portfolio – aligning perfectly with the unique aspects and cult-status products that FOREO offers.
With key products made available such as the LUNA 3, LUNA mini 3, and the UFO 2, FOREO is bound to become an immediate must-have among locals and foreigners alike. As the first and most necessary step in the skincare routine, cleansing will remove excess sebum from the skin, and provide you with a clean base for all following products after exposure to tropical weather. The LUNA 3 effectively massages the skin and uses T-Sonic pulsations to remove dirt that has been embedded deep within the pores – leaving you with a luminous, glowing complexion.
The LUNA mini 3 is an upgrade of the LUNA mini series, which took the world by storm with its ground breaking silicone bristles packaged in the form of an effective and aesthetically pleasing facial cleansing brush. Featuring superior technology with superior results, the LUNA mini 3 features a Glow Boost Mode which allows users to get clean, glowing skin in only 30 seconds.
A perfect cleanse can only be followed with a perfect masking routine. The revolutionary UFO2 that masks in 90 seconds instead of the traditional 30 minutes comes with 8 different LED lights to add power to any of the UFO Power Activated Masks. Each light has different qualities that activate key ingredients within individual masks, and prepare a dedicated and customised treatment. Access the purple LED to reduce the appearance of fine lines and wrinkles, the white LED to tighten the skin and reduce puffiness, the green LED to brighten a dull complexion, and the orange LED to revitalise the skin.
Global Travel Retail Director Gary Leong shared his excitement at expanding further with IPPG. “The Vietnamese market is a huge opportunity for us as a brand, and to be able to tap into the placement further with the support of an entity as established as IPPG is incredible for us. FOREO looks forward to building our relationship with the Vietnamese people, and creating a strong bond between brand and consumer. We thank IPPG for their unwavering support and assistance during the partnership.”
IPPG CEO, Philip Nguyen, is excited to see the further value that FOREO will add to their brand name. “At IPPG, we pride ourselves on partnering with established and reputable brands, and FOREO of course represents a key name that is the gateway to tapping into a whole new set of customers. We’re thrilled to have them on board with us, further strengthening our partnership and solidifying our relationship.”
FOREO and IPPG kicked off their partnership in 2021, with placements at Tân Sơn Nhất Airport, Landmark 81 Department Store in Hồ Chí Minh and Tràng Tiền Plaza, Nội Bài Airport, and Đà Nẵng Airport in Hà Nội.