Swedish beauty tech and wellness giant FOREO announced a partnership for the first time at Duty Free Ukraine operated by Heinemann, featuring a gondola displaying FOREO’s hero products of its well-known key collections, namely the LUNA™, UFO™, BEAR™, and ISSA™ ranges. The new placement is located at the Heinemann Duty Free shop at Terminal D of Kiev’s Boryspil International Airport.
This strategic move is not only expected to help the brand tap into the Ukraine market, but also doubles as a stepping stone for future store openings and gondola placements within the region. In an attempt to further adapt to the ever changing market created by the pandemic, FOREO has also partnered with the retailer’s online store at https://boryspil.myduty.free.net.
General Manager of FOREO Russia, Haris Sarac, commented “FOREO is beyond pleased to partner with Duty Free Ukraine operated by Heinemann. We believe that this partnership is essential to strengthen FOREO’s positioning in the Ukraine market, and with the challenges of navigating a market that is suffering from the effects of the pandemic, we are in need of strong and capable partners to help us reach our potential.”
Lidiia Vynohradna, the P&C Category Director of BF & GH Travel Retail Ltd, echoed Haris’s sentiments. “We are excited to welcome FOREO to the store, and we are hoping that the brand’s powerful innovations will be able to attract more customers.”
Travel retailer Heinemann, in cooperation with local partner BF Group, has opened a new 191m2 (2,055 square feet) shop at Boryspil International Airport in Ukraine, which showcases the determination and confidence the retailer has for the location. The Hamburg-based retailer is the exclusive concessionaire at the airport, and currently runs 18 shops in joint venture partnerships with local partner BF & GH at Terminal D.
