For the first time in three years, Marc Jacobs taps a solo star for his spring-summer 2017 campaign.
Frances Bean Cobain, the daughter of Courtney Love and the late Kurt Cobain, appears in the black and white advertisements. David Sims shot the 24-year-old in the studio as well as on the city streets. While the spring runway show was inspired by 90’s ravers, these campaign shots channel a more modern grunge vibe.
Frances models in embellished babydoll dresses, platform sandals as well as retro inspired frames. About starring in the new campaign, Frances says, “I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.”
See the campaign images below:
See more at www.marcjacobs.com
