Get ready to enter the new age. Since their first small steps, MCM has been bringing German innovation and engineering to the fashion world. With AW24, they’re shooting beyond the moon and straight for the red planet.
Starring Matt Dillon, Zelda Adams, and Steph Shiu and shot by renowned photographer Collier Schorr, the Campaign takes MCM style intergalactic with fearless new envisionings of our house codes and motifs.
Follow the journey from München to Mars here.
#FollowTheMission
From the iconic cognac colorway to space-age silver pieces, the collection is an all-MCM quest for distinctive style that’s made to move and built to function, engineering something unmistakably new out of the core motifs and aesthetics. AW24 vibrates with the promise of a bright new future.
Tomorrow starts here – are you ready to follow the mission?
