Furla, the fast growing Italian fashion and accessories brand, is now using Duty Free Hunter to engage and excite travellers around the world.

The brand’s SS 2016 campaign was shot by Mario Testino (see more images below). Travellers using Duty Free Hunter to research and plan their travel retail will now automatically see a Furla advert appear whenever the search a route that includes a Furla boutique, shop-in-shop, personalised corner or counter – today this accounts for 112 airports and terminals around the world. This initiative is carefully planned to engage with the travelling shopper and build awareness of the Furla presence in duty-free and travel retail locations; travellers are then more likely to seek out the brand’s boutiques when they make their journey.

See an example of the campaign in action here https://www.dutyfreehunter.com/travel-summary/?dep=Birmingham%2C+EN%2C+GB&arr=Paris-De+Gaulle%2C+FR&air=Air+France

During the year, the campaign imagery will be updated by season to showcase the new collections that are available in store.

The new Furla Spring/Summer 2016 advertising campaign is all about contemporary glamour: it is world-renowned photographer Mario Testino who captures once again Furla’s essence: a playful and colourful mood. Unveiled last month, the campaign features a chic waterfront setting as a romantic background for a stunning couple, models Ine Neefs, the new Furla face, and Aurelien Muller.

Find out more on http://www.furla.com/gb/en/ss16-campaign-by-mario-testino-en

 

 

The Global hub for the Global Shopper www.dutyfreehunter.com

Brands owners and retailers – for more information on how your travel retail stores and boutiques could be better represented to the travelling consumer please get in touch via email to hello@dutyfreehunter.com