Furla lands new boutique at Shanghai Pudong Airport

Furla lands new boutique at Shanghai Pudong Airport

Furla has partnered with duty-free retailer Orient Kingpower for the opening of a new 28.5sqm brand boutique in Shanghai Pudong Airport Terminal 2.

The Italian fashion brand opened its latest airport store on the 28th of December 2017, with a full selection of the new Furla Cruise 2018 collection of handbags and accessories.

The Furla Cruise 2018 collection has been introduced via a campaign called “The Furla Society” – the campaign reimagines handbags from the line as human characters in a swanky bar setting.

Much like the designer’s consumer base, the characters’ personalities reflect the bags, from bold and colourful to serene and beautiful. Shot by video director (and frequent Prada collaborator) Ujin Lin and still-life photographer Nico Bustos (known for work with Givenchy, Nina Ricci and Lancome), the campaign will launched in November and runs into the early months of 2018.

“The campaign is the first to reflect the brand’s new business strategy and direction, which is focused on affirming Furla’s position as the primary Italian accessories brand through consumer engagement and a consistent, fun and engaging tone of voice,” notes Alberto Camerlengo, Furla’s Chief Executive Officer.

See more on the collection here:

Furla Fiorita’s World

Furla Fiorita is the queen of self-expression – confident and worldly wise. She exudes charm alongside sophisticated glamour. An adventurous and spirited leader who will always tell you what she’s thinking.


Aruba’s World

Aruba’s bold personality and individuality demand attention. Vibrant and intense, she confidently styles prints on print, colours on colour. Her world is a kaleidoscopic adventure.


Jungle Cat’s World

Jungle Cat is on the prowl, ready to unleash her wild side with maximum expression. Unpredictable, she is fun and playful, yet mesmerising and mysterious. Her eyes speak a thousand words.


Arabesque’s World

Arabesque is highly practiced in the art of mystique. Her complex personality is often aloof and always perplexing. She will draw you into a dark and exciting world where anything can happen.


Nuvola’s World

Nuvola is sweet and innocent, radiating youthful vitality and a vivacious personality. She exudes effortless elegance and beams positive energy all around her. An inspiration to all those she meets.


Pitone’s World

Pitone leaves a smouldering impression wherever she goes. Her raw, magnetic energy is alluring and impressive. This feisty and outspoken goddess has an answer for everything and style to match.



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