For the third consecutive year Benefit Cosmetics will donate all proceeds from its Brow Bars throughout this month of May to charities that help women. The global philanthropy program extends to 17 countries in 2017 to help instil confidence in women.
Benefit Cosmetics has renewed its support for women through the Bold is Beautiful philanthropy project. Launched in 2015, the program instils confidence in women, encouraging them to be bold and helping them achieve their full potential through donations to charities that help women.
In 2016 the program raised $3.4 million for charities that foster education and mentorship, economic self-sufficiency and access to wellness. “The success of the previous campaign was beyond belief as we overachieved our goals,” says Benefit Cosmetics CEO Jean-André Rougeot. “We have always believed that beauty runs deeper than the surface. Our employees and our customers truly embrace our feel-good philosophy and are eager to get involved.”
Since its founding in 1976, the American beauty brand has championed a resolutely positive, feel-good approach to beauty and promoted self-confidence as a way to empower women. Jodie, a member of the Look Good Feel Better association, which is funded in part thanks to Bold is Beautiful donations, says: “The side effects of my treatment for breast cancer caused me to lose my hair, eyebrows and eyelashes. The Look Good Feel Better volunteers taught me tricks to pencil in my brows, as well as useful life skills. I left feeling so confident! I also made some great friends who I have stayed in contact with.”
In 2017, Benefit has set out to beat its record. This year’s campaign has been extended to 17 countries across the globe. In addition to the United States and the UK, France and Australia, the Bold is Beautiful campaign is being launched in Spain, Singapore, Canada, Ireland, the United Arab Emirates, New Zealand, Mexico, Brazil, turkey, Portugal, Italy, South Korea and the Philippines.
Participating couldn’t be easier, just take advantage of the services at a Benefit Cosmetics Brow Bar in May 2017. All proceeds during the month will be donated to one of the partner charities, such as Belle et Bien and Force Femmes in France, and Refuge and Girls Inc. in the U.S.
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