It’s called iconic for a reason! The new collaboration is here: havaianas’ most beloved flip-flops designs, now with Gigi Hadid’s touch. The global ambassador joined Havaianas as a creative director for a limited-edition collection — and it’s destined to be your ultimate summer staple!
Gigi Hadid’s latest role sees the model stepping into Havaianas’ creative helm for a new capsule collection. Earlier this year, Hadid signed on as the Brazilian flip-flop brand’s global ambassador, and now she’s parlayed that beachy passion into a hands-on collaboration as creative director of her own Havaianas line. The capsule’s campaign is a retro dreamscape where vintage pin-up glamour is transported to a beach setting. Ever the self-proclaimed “beach kid,” Hadid teased the partnership with bikini-clad, old-Hollywood-inspired images. “My 15-year-old self would be jumping up and down” about this project, the model said of getting to put her personal touch on such an iconic brand.
The Gigi Hadid x Havaianas capsule celebrates the spirit of summer through four distinct flip-flop designs. Hadid was deeply involved in shaping each pair, reimagining Havaianas’ classic Top and chic Slim Square silhouettes with her own flair. The flip-flops feature sunset-hued prints of ocean waves and dreamy skyscapes in soft orange, yellow, lilac, blue and green – a palette straight out of a vintage postcard. Hadid’s signature also appears on every sole, and the packaging doubles down on the pin-up theme – each pair comes in a retro-illustrated box complete with beachy motifs, a custom hanger, and a collectible postcard.
