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Give Love: Gucci launches Love Editions of its Guilty scents

Give Love: Gucci launches Love Editions of its Guilty scents

Two new Gucci Guilty scents are launched ahead of Valentine’s Day – the perfect gifts for eccentric lovers.

The celebration of liberty and freedom continues as another chapter of the Gucci Guilty story unfolds. Marking the first anniversary of #ForeverGuilty, two limited edition scents are born: the Gucci Guilty Love Edition. Dedicated to eccentric lovers, the new Gucci Guilty fragrances debut at a time that celebrates contemporary love, by those who express their connections in unconventional and authentic ways. Exploring both the male and female gaze, the new and diverse scents are encapsulated in the refreshed bottle designs; opaque pastel green Pour Homme, and a retro muted pink Pour Femme.

Gucci Guilty Love Edition Pour Homme
Living free from expectations, Gucci Guilty Love Edition Pour Homme commands the same attention as the individual who wears the fragrance. A new modern Aromatic Fougère Spicy Green scent, its striking spirit is characterized in vibrant cold spices, citrus and enigmatic masculine aromatic woods.

Playing on the faceted freshness of Ginger, originally an African spice with a vivid and energizing scent, the fragrance’s fruity and sparkling tonalities are enhanced by the Kumquat Accord, Mandarin and Pink Pepper top notes. A balanced combination of Lavender, Geranium and Rosemary comes together at the heart for an aromatic edge. Sophisticated Patchouli and textural Benzoin bring a sensual power and long-lastingness, while Vetiver is the central heady note for this modern masculine creation.

Gucci Guilty Love Edition Pour Femme
Just as lovers define their own connection, Gucci Guilty Love Edition Pour Femme’s surprising combination of notes shine bold and bright, instinctively melding together. A refreshed Oriental Floral Fruity Chypre scent, the new creation is a tribute to the vintage character of the Narcissus flower.

Opening with a transparent and green crystalline freshness composed of Bergamot, Grapefruit and a Watery Accord, a Narcissus Accord is elevated by the tangy notes of Raspberry. Violet and Jasmine Sambac complement the petal floral quality of the composition. The layered creation is enhanced by an airy Musks base, the divinely sophisticated Patchouli Prisma for its white softness, and finally, the intense wrapping sensation of a Mineral Amber.

The Campaign
Defining their own unique connection, protagonists Jared Leto and Lana Del Rey reunite in a quintessential American setting of the laundromat. Captured by photographer Glen Luchford, the uninhibited free spirits pay homage to their liberation from society’s confines, with the scents duly juxtaposed within this peculiar environment.

The Packaging
Conveying the message of the new fragrance story, the Gucci Guilty Love Edition bottle designs reflect the vision of #ForeverGuilty. In the same distinctive heavy glass Gucci Guilty bottles, the Love Edition renew their look in shades of striking green and hazy pink redolent of a bygone era, packaged in matching coloured boxes. The bottles half opaque colour, half frosted with a glossy finish to reveal the fragrances within. Both are finished with a cap of the matching intense shade, accented with silver logos featuring the House’s inimitable interlocking G.

#ForeverGuilty

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