With the vacation period peaking in many parts of the world, Bacardi Global Trave Retail is launching GREY GOOSE® Coolers, a new range of travel retail exclusive gifting and personalization for GREY GOOSE vodka, the number one super premium+ vodka in travel retail (IWSR 2023).
GREY GOOSE Coolers have just debuted at Paris Orly Airport and will roll out to other locations in the coming months, inviting shoppers to ‘Give the Gift of Goose’.
Available at no extra cost with the purchase of any 1L bottle from the GREY GOOSE vodka range, including GREY GOOSE Original, GREY GOOSE Flavors and GREY GOOSE Essences, the GREY GOOSE Coolers are offered in three shades of blue. The protective zip-up cooler, made from pierce-resistant neoprene, can be personalized with sleek, metallic letter charms that attach to the neck of the cooler, spelling out chosen initials or names, and accompanied by a shining companion charm of a goose in flight, the iconic symbol of GREY GOOSE vodka.
Commenting on the campaign, Darragh Ryan, Marketing Director, Bacardi Global Travel Retail, said: “As an iconic brand that is distilled and bottled in France and exemplifies the use of premium natural ingredients and craftsmanship, Paris was the obvious choice for the launch of GREY GOOSE coolers. They are a stylish and practical accessory for the most discerning mixologist, at home or away, and with the added personalization, it is a great gift or memento of a special trip.”
GREY GOOSE Coolers are exclusive to travel retail locations and will gradually be expanded to key airport locations across the world.
