As we approach Lunar New Year on January 29th, 2025, Glenfiddich proudly collaborates with renowned contemporary ink artist Zhang Yu to present an exclusive collection of limited-edition gifts featuring the Glenfiddich 21 Year Old Gran Reserva, and two of duty-free exclusive expressions from the Glenfiddich Perpetual range, the 15 Year Old VAT 03, and 18 Year Old VAT 04. This special collection celebrates the remarkable rendezvous of two great cultures, inviting you to raise a glass with loved ones and toast to a festive season filled with great encounters.
Every distinguished rendezvous is born of time. Much like Glenfiddich’s strategic entrance into the Chinese market 17 years ago, an elegant move designed to introduce one of the world’s foremost Scotch whiskies to a discerning audience. It was a thoughtful blend of cultures, crafting an unforeseen bridge between Occidental distilling tradition and Oriental sophistication. The creative concept A Gift for Great Encounters “福鹿双至” was inspired by the imagined meeting of the iconic Glenfiddich stag and the legendary Nine-coloured Deer, a mythical deer king imbued with wisdom, compassion, and a profound desire for harmony.
The concept was realized through the brushstrokes of Zhang Yu, whose work is closely tied to ancient Chinese tales and who is widely recognized as one of the most outstanding ink wash masters in the art world. Specialising in blending cultural elements from East and West through various creative forms, including painting, drawing, design, and film, Yu partnered with Glenfiddich to bring A Gift for Great Encounters to life.
By merging traditional Chinese ink wash painting with vibrant colours and contemporary techniques, she created a unique artistic narrative, bringing together our iconic Glenfiddich Stag and the legendary Dunhuang-inspired nine-coloured deer in a harmonious rendition. Her practice and visual language showcased the irreplaceable beauty of Chinese watercolour in her captivating cosmos of paint. Through the Chinese ink wash brushstrokes, the two journeys of greatness, for the very first time, cross paths.
To present the best gifts for New Year celebration, the Glenfiddich Perpetual 15YO VAT 03 and 18YO VAT 04 come as gift packs containing Glenfiddich and whisky-nosing glasses, to elevate the gifting experience and sharing moments of the Lunar New Year.
“The Lunar New Year embodies togetherness and harmony. For the 2025 festive season, we aspire to celebrate the exquisite convergence of diverse traditions. A Gift for Great Encounters is a universal offering that delights in the beauty of this remarkable fusion.”
— Claudia Falcone, Global Brand Managing Director, Glenfiddich.
From January until end of February 2025, key airports in Shanghai, Guangzhou, Hong Kong, Taipei, Singapore, Kuala Lumpur, Incheon, and Melbourne are welcoming showstopping activations to present those exclusive limited-edition gifts. The spaces are designed to tell the story of the legendary Nine-Coloured Deer and iconic Glenfiddich stag, celebrating the harmonious blend of East and West Heritage.
