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GREY GOOSE launches Essences – three fresh fruit flavoured vodkas

GREY GOOSE launches Essences – three fresh fruit flavoured vodkas

GREY GOOSE has introduced GREY GOOSE Essences, made with GREY GOOSE Vodka infused with real fruit and cold-distilled botanicals.

The brand’s most expansive innovation to date is made with all-natural ingredients and was meticulously developed with the highest-quality craftsmanship and attention to detail that have become synonymous with GREY GOOSE. Available in three fresh and distinct flavours, GREY GOOSE Essences are not simply tasted, but experienced.

With increasing demand for fresh tasting flavours and natural ingredients, GREY GOOSE Essences is born out of a heightened desire for simple cocktails that are brimming with vibrant flavour. Designed for those who sip mindfully, each Essences expression offers an ABV of 30% and contains no artificial ingredients, sugar or carbs*. Like all GREY GOOSE products, Essences is gluten-free and made without compromise, fusing a light, smooth taste with an immersive fruit and botanical flavour palate. The trio of expressions include the bright and citrusy Strawberry & Lemongrass, the floral, yet savoury White Peach & Rosemary, and the dewy and peppery Watermelon & Basil.

“We’re beyond thrilled to debut GREY GOOSE Essences,” said GREY GOOSE Vice President Global Marketing, Martin de Dreuille. “Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home.”

The flavours in each Essences expression are derived from some of the freshest fruits and botanicals from around the world—in places such as France, Spain, Thailand, and Sri Lanka—all carefully selected by GREY GOOSE Cellar Master François Thibault. The fruits, picked at the peak of their ripeness, are blended with the cold distilled botanicals and GREY GOOSE Vodka. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue that gives GREY GOOSE its signature smooth taste.

“GREY GOOSE Essences has been a labour of love for both me and the brand,” said Thibault. “The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavour in every bottle. All three Essences flavours reveal the most perfect expression of the ingredients they contain.”

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