Designed to inspire shoppers to celebrate perfect memories of their travels, the new City collection from GREY GOOSE vodka is now launching as an exclusive in Global Travel Retail markets, initially at Paris airports before rolling out across other regions.
Contemporary graphic illustrations bring to life key icons and experiences of seven city destinations in a range of bold, colourful gift tubes containing a 1-litre bottle of GREY GOOSE original vodka. The feature cities are Paris, London, Mumbai, Sydney, Dubai, Singapore and New York.
Created as part of Live Victoriously, the GREY GOOSE global brand campaign, the City collection helps shoppers celebrate personal moments from their travels, transforming occasions, no matter how big or small, into lifelong memories.
Vinay Golikeri, Managing Director, Bacardi Global Travel Retail explains: “Whether it’s somewhere you’ve just visited or a destination that’s top of your bucket list, or perhaps as a reminder of home, everyone has their favourite cities. We’ve chosen seven of the world’s most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of GREY GOOSE vodka as the perfect spirit for a celebratory cocktail. The collection is unique to travel retail and so provides the double appeal of differentiation and gifting – two of the most important purchase cues for our shoppers.”
“Live Victoriously is centered around the philosophy that you deserve better than ‘good enough,’” said Lee Applbaum, Global Chief Marketing Officer of GREY GOOSE. “You don’t need a special occasion to enjoy GREY GOOSE simply because it’s credited as a quality product – living victoriously is recognising that you are the special occasion. Every moment, no matter how ephemeral, is an opportunity to create a life-long memory.”
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