Gucci Beauty has announced the opening of a pop-up in partnership with King Power at King Power Rangnam, a duty-free downtown store in Phaya Thai, in the heart of Bangkok.

Gucci Beauty welcomes the festive season with a new chapter of #GucciBeautyWishes, a land of dreams where inner light sparks creativity. Conveying to a mesmerizing night garden adorned in shades of purple, pink, and blue, this captivating pop-up encourages visitors to unleash their imagination, showcasing starry landscapes where luminous flowers conquer darkness, and comets transform into sparkling gifts.

Stepping inside the pop-up store, clients can find an exquisite array of the most popular fragrances, namely the Gucci Flora, Gucci Bloom and Gucci Guilty ranges. At the makeup counter, visitors are invited to explore Gucci Beauty’s makeup products, as well as a playful AR tool that enables virtual try-on. Additionally, they have the opportunity to experience in-person makeup consultations and try on Gucci Beauty’s limited-edition Holiday makeup range.


The chance to learn about The Alchemist’s Garden collection of luxury fragrances and the latest creation, A Floral Verse, is another of the exciting elements available. At the fragrance bar, customers can discover the art of layering and create customized scent combinations with the collection’s eau the parfum, perfumed oils and waters.

In-store discovery continues with omnichannel touchpoints, as well as gift-wrapping, and engraving services.

The pop-up is open to the public from Wednesday, November 1st, 2023 to Sunday, December 31st, 2023 at King Power Rangnam in Bangkok, Thailand.