Gucci Beauty unveils new finishes of its signature lipstick shades–from classic matte to high-shine and liquid soft matte–offering the perfect match for any look.
Starting with Rouge à Lèvres Mat #509 ‘Gucci Rosso Ancora,’ Gucci’s ultimate shade of red is now offered in two additional best-selling lipstick finishes: Rouge de Beauté Brillant, a high-shine hybrid formula, and Rouge à Lèvres Liquide Mat, a transfer-proof liquid soft matte. Reflecting Gucci’s vision of timeless beauty, these three emblematic red lipstick finishes are designed to infuse passion, irreverent glamour and confidence in all those who wear them.
The Gucci Rosso Ancora shade perfectly reflects the history of the House. Reappearing many times in the story of Gucci, its deep hue recalls the walls of the elevator of The Savoy hotel in London where founder Guccio Gucci worked as a porter at the end of the 19th century. From The Savoy’s elevator to the inside lining of an archival Gucci bag, this timeless shade is a symbol of the brand’s past, present, and future.
All versions of Gucci Rosso Ancora lipstick feature an alluring red packaging–from the cap of Rouge à Lèvres Mat and Rouge the Beauté Brillant, to the shiny red box with glossy white text shared by all three lipsticks.
Expanding this palette, also #217 ‘Valeria Rose’ and #308 ‘Lucy Dark Orange’–best-selling shades of pink and orange–are now available across the three lipstick finishes. In between a pink and a rosewood, #217 ‘Valeria Rose’ is perfect for adding a touch of romance to the lips, capturing Gucci’s sophisticated vision of elegance. A burnt orange, #308 ‘Lucy Dark Orange’ combines the vibrancy of this color with a touch of brown, offering warmth and inviting joy and confidence. Together, these shades encapsulate the essence of Gucci—timeless beauty that celebrates individuality and self-expression.
The Formulas
Gucci Rouge à Lèvres Mat lipstick embodies effortless confidence and sensual elegance. The ideal tool for making a bold statement, it provides a creamy, long-lasting matte finish. Specially formulated with oils, rich pigments, and gelling waxes, it offers a soft, velvety feel. With just one swipe, its bright pigments enhance the true clarity of the shade.
Gucci Rouge de Beauté Brillant is the answer to multiple needs. Enriched with a Peony Oil Complex and Black Rose, its nourishing and antioxidant ingredients deliver 24 hours of moisture and pigmented shine, all at once. Its creamy texture highlights and preserves the natural beauty of the lips, making them look fuller and plumper.
Gucci Rouge à Lèvres Liquide Mat captivates upon first application. Initially liquid and creamy, it transforms into a powdery, soft matte texture, delivering a lightweight feel. Its caring combination of Black Rose Oil, Rice Powder, and Hyaluronic Acid, with an infusion of Vitamin E, smooths and cares for the lips. Highly pigmented, it provides optimal coverage and striking color without smudging.
The Campaign
The campaign exudes quintessential elegance and refinement, celebrating the joy, passion, and confidence embodied in these Gucci shades. Clean imagery highlights the models’ natural beauty as each hue shines in all its brilliance. Close-up shots of lips spotlight the deep red of Gucci Rosso Ancora, as well as the House’s classic pink and orange shades #217 ‘Valeria Rose’ and #308 ‘Lucy Dark Orange.’ Creative packshots present the multifaceted textures and treasure-like allure of these beloved lipsticks as they appear seemingly floating atop of their respective shades.
