Italian luxury fashion brand Gucci celebrates the Lunar New Year 2023 with a bright and vivacious campaign, that is devoted to the festive season and the start of spring.

Photographed by Max Siedentopf, the campaign stars models Emma Pei and Ruiqi Jiang, who are delightful in Gucci’s whimsical designs for the Year of the Rabbit Collection. The capsule collection offers a range of impeccable pieces that are true to Gucci’s signature aesthetic and the spirit of the season. The Gucci Lunar New Year 2023 Collection brings a selection of handbags, shoes and small leather goods, and the collection is filled with joyful rabbit motifs in bright colours and detailed finishes that bring about a modern, playful look.

The luxurious collection offers a delicate range of silks, knitwear, and bold patterns, laid over tonal pieces. Gucci also features decorative patches and a fun combination of color and embellishment in the collection. The Lunar New Year 2023 Year of the Rabbit Collection also launches special editions of Gucci’s signature handbags. The Gucci Diana totes is adorned with delicate hand-painted stripes, adding an unexpected twist to a classic style, while the Gucci Horsebit 1955 shoulder bag has been reimagined with tweeds, precious leathers, and stud details.