Gucci has announced the debut of multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, a new fragrance by Creative Director Alessandro Michele.

With her distinctive individuality, she will be the protagonist in a series of images and a fanciful video, directed and shot by artist Petra Collins under Alessandro Michele’s creative direction, dedicated to the new scent.

The embodiment of her generation, Miley Cyrus speaks truth to self-expression, optimism and authenticity, acting as a muse for the new joy-fueled fantasy land created by Gucci Beauty and inspired by her unique personality.

“Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.” – Alessandro Michele

The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on and starting August 1st in selected Gucci stores, retailers and perfumeries worldwide. Further updates on the fragrance and its campaign will be announced in the coming weeks. Follow @guccibeauty on Instagram to discover more.