The House’s popular scent, Gucci Flora Gorgeous Gardenia, launches in duty free in a collectable new coloured bottle expressing modern sensuality.
The untamed beauty found in nature at springtime inspired the new, limited edition Gucci Flora Gorgeous Gardenia bottle design and packaging, which pay homage to the nuances of the colour lavender.
An intensely feminine fragrance combining the lightness of the gardenia’s first blossom and the richness of its flower in full bloom, Gucci Flora Gorgeous Gardenia characterises those who are authentic and curiously compelling. Opening with a sparkling prelude of red berries, it gives way to an opulent floral heart. The plushness of white gardenia petals here is enhanced by the creamy warmth of frangipani flower, and underlaid by the delectable aroma of patchouli and brown sugar.
An expression of modern sensuality, Gucci Flora Gorgeous Gardenia is newly presented in a limited edition painted opaque lavender-hued bottle, visually signifying an effortless vitality. Housed within a hexagonal-shaped flacon to reveal the brilliance of the colour, it is offset by black Gucci lettering and a refined narrow black bow. Inspired by the House’s famed Flora pattern, the scent is encased in a lavender coloured box showcasing the whimsical flower and insect motif first created by Vittorio Accornero for Princess Grace of Monaco in 1966. A core expression of Gucci, the pattern symbolises new life, femininity and sensuality.
A juxtaposition of modern yet classic beauty, the limited edition scent is captured alongside the full Gucci Flora line in a new advertising campaign for 2020, shot by artistic French duo Pierre et Gilles in their inimitable photo-painting hybrid style. Peppered with references of unique iconography, art history and pop culture, the pair have created a fantastical celestial environment within the imagery. Gucci model Unia Pakhomova takes centre stage, surrounded by twisting vines and pale roses, as she lounges in a scene redolent of an ancient era. Wearing a scallop teared beaded pastel gown, the original scent perches in her palm. In another shot, the fragrance family rests upon a distinctive grey stone column, while the 2020 limited edition can be found atop an otherworldly white pillar against a delicate pink background filled with sparkling fairy lights and soft flower arrangements.
Gucci Flora Gorgeous Gardenia is launching on 1st June 2020 in travel retail – The fragrance will be available 2 sizes: 50ml and 100ml and the recommend retail price is EUR 59 for the 50ml and EUR 83 for the 100ml.
Copyright The Duty Free Hunter 2020