In the Gucci Valigeria campaign for 2024, the allure of travel is reimagined through the lens of luxury, merging the practical with the elegant. Photographed by Anthony Seklaoui, the campaign stars Chinese actress and Gucci ambassador Ni Ni and actor Chang Chen, who traverse the airport in spontaneous, paparazzi-style images.

This series not only highlights the ease of travel but also celebrates the connection between friends on a shared journey. Creative director Sabato De Sarno, with the aid of stylist Alastair McKimm, presents a narrative that captures the essence of movement and the spirit of companionship.

The campaign features relaxed silhouettes that pair seamlessly with the Gucci Savoy collection, embodying a timeless narrative woven into each piece. The travel accessories, adorned with the luxury brand’s iconic monogram and vibrant stripes, become the silent storytellers of this odyssey, marking a progression from last year’s Valigeria campaign with Kendall Jenner.

Art director Riccardo Zanola’s vision brings a coherent aesthetic that marries the heritage of the brand with a fresh, contemporary feel. As the Gucci Valigeria journey unfolds, it becomes evident that this is an exploration of style as much as it is about travel.

The monogrammed accessories and tailored garments offer a glimpse into a world where fashion and function converge, inviting one to venture forth with elegance.