Introducing Gucci Guilty Elixir de Parfum Pour Femme and Pour Homme, Gucci Beauty’s latest, powerful invitation to love and self-acceptance. Created to inspire a deeper connection to authenticity, this duo of scents celebrates the Gucci Guilty signatures by intensifying their most precious ingredients into timelessly contemporary juices. Presented in brightly coloured flacons, the alluring fragrances are further enhanced by a newly designed packaging.

Gucci Guilty Elixir de Parfum is showcased in the Gucci Guilty campaign featuring Grammy Award- nominated musician A$AP Rocky, Golden Globe and Emmy Award-winning actress Julia Garner, and Oscar-nominated actor, director and producer Elliot Page. First launched in March 2023, this bold and tender campaign continues to encourage the viewer to embrace their truest self and explore deeper connections.

Gucci Guilty Elixir de Parfum Pour Femme and Pour Homme
Composed by perfumers Natalie Gracia-Cetto and Quentin Bisch, Gucci Guilty Elixir de Parfum Pour
Femme and Pour Homme are crafted from rare and precious ingredients into intense and powerful
concentrations.

An ambery floral scent, Gucci Guilty Elixir de Parfum Pour Femme pulses with refreshing energy and
charm, enhancing the signature notes of Gucci Guilty. A sophisticated Wisteria Accord and fruity
Mandora merge seamlessly with the alluring Vanilla Absolute and Tonka Beans, creating a fragrance
that is both mysterious and captivating. Rose and Violet Accord elevate the scent, infusing its elegant
sensuality with a radiant luminosity.

 

Gucci Guilty Elixir de Parfum Pour Homme is an ambery leathery scent that features precious
Patchouli – the signature ingredient of Gucci Guilty – amplified in concentration for an intensified
impact. The original essence is magnified with the infusion of Vanillin Extract, while the addition of
noble Orris Butter imparts a warm, enveloping aroma. Elevating its distinctive nature, the
exhilarating Ambrofix™, complemented by smoky hints of Nutmeg, heightens the scent to its peak
expression. Ultimately, the base notes of Benzoin imbue the fragrance with depth and magnetism.

 

The Packaging
The new Gucci Guilty Elixir de Parfum bottles are created to mirror each other in their sleek
symmetry. Gucci Guilty Elixir de Parfum Pour Femme features a vibrant violet shade, while Gucci
Guilty Elixir de Parfum Pour Homme is presented in sophisticated green. Both designs are finished
with the House’s Interlocking G logo and silver brushed caps. They are available in a unique 60ml
size that reflects the concentrated scents within.

The Campaign
Shot by Glen Luchford with art direction by Christopher Simmonds, the Gucci Guilty campaign sees
A$AP Rocky, Julia Garner, and Elliot Page co-create a world of open-hearted bliss. Set in a series of
domestic spaces infused with warmth and intimacy, the campaign film and visuals show the empathy
and genuine connection between the protagonists, one that celebrates the countless iterations of love
and friendship. In this scenario, the new Gucci Guilty Elixir de Parfum bottles can be seen alongside
the complete range of Gucci Guilty scents.

The Line-Up
The fragrances from the Gucci Guilty family showcased in the campaign are:
– Gucci Guilty Eau de Toilette Pour Femme
– Gucci Guilty Eau de Parfum Pour Femme
– Gucci Guilty Eau de Parfum Intense Pour Femme
– Gucci Guilty Elixir de Parfum Pour Femme (new)
– Gucci Guilty Eau de Toilette Pour Homme
– Gucci Guilty Eau de Parfum Pour Homme
– Gucci Guilty Parfum Pour Homme
– Gucci Guilty Elixir de Parfum Pour Homme (new)

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