Gucci ups the glamour with new Hollywood Forever sunglasses line

Gucci ups the glamour with new Hollywood Forever sunglasses line

Diving into the retro Hollywood era, Gucci presents its Hollywood Forever 2021 Sunglasses Campaign.

Photographed by Harmony Korine, the models are seen glamorous and gorgeous, deep in lush bubble baths while showing off the high-end brand’s crystal-studded shades. The old Hollywood era inspiration speaks for itself in the shoot, and the collection offers sunglasses styles that range from cat-eyes to rectangular frames and heart-shaped pieces.

A short film, also directed by Korine, is included featuring models having a ball of a time in a huge bubble bath, being playful and frolicking about. Designed by Alessandro Michele, the Hollywood Forever collection was first launched in 2017, and offers exaggerated volumes and bold shapes to make a statement style. The collection shall be exclusively available to shop at Gucci’s website for the next two weeks.

“Bold contours and exaggerated volumes define the new metal and acetate styles including a cat-eye silhouette reimagined with sharp corners and spoked edges, heart-shaped lenses, and a classic round design revisited with an oversize front,” Gucci shares.

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