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Gucci & will.i.am team up to create fashionology

Gucci & will.i.am team up to create fashionology

Gucci Timepieces announces it is working with will.i.am on a range of fashion-led wearable tech smartbands.

From Baselworld, the watch industry’s leading international trade fair, Gucci Timepieces has announced a special partnership with will.i.am and his tech development brand i.am+ for the creation of an innovative concept in terms of wearable technology.

Stéphane Linder, President and CEO of Gucci Timepieces, said during the announcement: “Today, through this innovative collaboration with i.am+ and will.i.am, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities.“

will.i.am commented, “i.am+ and Gucci Timepieces are setting the pace with our vision for a untethered wearable. In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term “fashionology” …a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents.”

The device will operate as a completely stand alone smartband, untethered from any smartphone. Functionalities will include: the ability to make and receive phone calls, send and receive text messages and emails, music, maps, calendar, fitness and a sophisticated personal assistant activated by voice command.

Details regarding pricing, distribution, and launch timing will be announced in due course.

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