Gucci Timepieces announces it is working with on a range of fashion-led wearable tech smartbands.

From Baselworld, the watch industry’s leading international trade fair, Gucci Timepieces has announced a special partnership with and his tech development brand for the creation of an innovative concept in terms of wearable technology.

Stéphane Linder, President and CEO of Gucci Timepieces, said during the announcement: “Today, through this innovative collaboration with and, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities.“ commented, “ and Gucci Timepieces are setting the pace with our vision for a untethered wearable. In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term “fashionology” …a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents.”

The device will operate as a completely stand alone smartband, untethered from any smartphone. Functionalities will include: the ability to make and receive phone calls, send and receive text messages and emails, music, maps, calendar, fitness and a sophisticated personal assistant activated by voice command.

Details regarding pricing, distribution, and launch timing will be announced in due course.

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