To celebrate the launch of Gucci Bloom Nettare di Fiori in travel retail, the brand has unveiled its latest ‘pop-up’ presentations in a selection opf major airports.

For the final chapter of the Bloom story, the ‘pop-up’ brings to life the campaign idea of a dreamlike moment inside an apartment, where nature flourishes, overgrown plants and flowers entwine the space, transforming it into a room that’s intimate and surreal, in a scene that drifts between dream and reality. This latest activation captures the attention of passengers and transforms them from the airport into a dreamlike moment.

Gucci Bloom Nettare di Fiori captures flowers at the fullness of their bloom, radiating their most powerful fragrance and allure. To discover the fragrance, shoppers are invited to a ‘tea ceremony’, featuring dry tea leaves and scented flowers showcased in tea cups. This olfactive experience allows shoppers to discover the sensual blend which includes notes of Rose, Ginger and Osmanthus.

Embodying its more intense essence, the ‘pop-up’ is decorated in a new black shade of the whimsical floral print Herbarium. The toile de jouy pattern of leaves, cherry branches and flowers creates a unique and impactful statement within the travel retail environment.

The pop-ups are running in airports worldwide from August through to September. These images are from London Heathrow…

 

‘Mysterious and intimate’ Gucci Bloom Nettare di Fiori launches in duty-free