Embrace Olivia Rodrigo’s effortlessly cool vibe with Lancôme.
“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” Rodrigo shares in a brand release. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
In 2023, Olivia Rodrigo’s album GUTS hit #1 and now has over 4.1 billion streams on Spotify. This year, she has been touring the globe for the GUTS World Tour, a massive sold-out 95-date arena tour. Alongside, she launched “Fund 4 Good,” a global initiative supporting community-based nonprofits that advocate for women and girls’ reproductive rights and fight against gender-based violence.
“I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does,” says Françoise Lehmann, Lancôme International Brand President. “Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
Rodrigo will be the face of new product launches and campaigns beginning early next year.
