Belgian premium chocolate brand Guylian, renowned for its iconic Chocolate Seashells, has recently showcased its latest product innovations at the TFWA Asia Pacific Exhibition & Conference in Singapore. A key highlight of this year’s exhibition was the unveiling of Guylian’s new Mono Flavoured Temptations pouch range, including the new and on-trend Matcha Seahorse flavour, launched in avant-première exclusively in Duty Free.
Guylian’s travel retail exclusive assortment has firmly established itself in the premium chocolate category and continues to expand. Its broad range caters to key consumer needs such as gifting, snacking and impulse purchases, with varied packaging formats designed to meet the expectations of duty-free shoppers.
During the TFWA Asia Pacific Exhibition & Conference, Guylian showcased a fresh proposition within the classic Guylian Portfolio with a series of Mono Flavoured Tempations pouches, centred around flavour variety with individually wrapped Seahorses and targeting different consumption occasions like Self treat and Sharing moments. Presented in a bold and vibrant packaging, the flavour choice becomes intuitive and appealing.
Guylian’s Temptations range continues to be a key growth driver for the brand within the travel retail channel, offering a multi-flavour assortment perfectly aligned with travellers’ evolving tastes and expectations. Among the new mono-flavoured pouch range is the on-trend Matcha flavour set to launch in markets from September onwards. The mono-flavour pouches, available in 250g, will debut in travel retail as a world premiere, with one year of channel exclusivity in Duty Free.
Remaining true to its sustainability commitments, Guylian offers a fully plastic-free product proposition, including paper wrappers for its iconic Seahorses.
Gifting remains the primary segment within travel retail. Chocolate is not only consumed for personal pleasure but is increasingly seen as a suitable gift for various occasions to share and celebrate together. This holds true for seasonal occasions worldwide, such as Easter, Christmas, Chinese New Year, Eid, and Diwali. Whether you are heading to your next (holiday) destination or returning home, Guylian’s exclusive duty-free and travel retail offerings at international airports are always the perfect culinary souvenir to share. Guylian’s wide range includes the original and Dark Praliné Seashells, Tablets, Temptations, the Master’s Selection line and exclusive Belgian Seashells Collection. Together, they form perfect treats for on-the-go or gifts for loved ones at home.
