The first “Maison Christian Dior” boutique in travel retail Europe has just opened in partnership with World Duty Free at Heathrow Terminal 5.
This prestigious location, at the world’s best airport for shopping* houses a boutique carefully designed down to the last detail to host a new Dior universe entirely dedicated to the love of perfume, an olfactive lifestyle, and the art of gifting by Dior.
This luminous place made for pleasure, generosity and sensorial experiences is an exceptional invitation to discover a large collection of fragrances, candles and soaps. These myriad creations, made to the highest standards and orchestrated by François Demachy, Dior Perfumer-Creator, celebrate a resolutely contemporary French Art de Vivre.
A passionate love of perfume has long been etched in the history of The House of Dior. Armed with this legacy, “Maison Christian Dior” was created so that we can share our love of fragrances and celebrate the hedonistic epicurean lifestyle that was so important to Christian Dior.
Steeped in an elegantly Parisian ambiance, “Maison Christian Dior” also provides a window onto grasse, thanks to a wall of images of The Château de la Colle Noire and the flower fields whose harvests shine in Dior perfumes.
A generous collection comprising 22 fragrances blends classics with luminous newcomers. The iconic bottles meander across a light, warm space in a joyful palette of colour. Ambre Nuit and Happy Hour sit alongside soft musky Thé Cachemire, charming floral Sakura and radiant beauty Jasmin des Anges – a genuine ode to grasse jasmine.
For those seeking to prolong the pleasure and perfume their homes, a series of luxurious candles and soaps has been created to the same Exacting standards, by François Demachy. They are the signature of a sophisticated and modern lifestyle that hits the right note.
At “Maison Christian Dior,” everything is made to be smelled and experienced, loved and shared. Unexpected love at first sight is transformed, before your eyes, into a sublime gift housed in a customised box decorated with a coloured cord and sealed with the Maison Christian Dior initialled wax seal.
Heathrow Airport, World Duty Free, and Parfums Christian Dior join forces to offer a unique traveller’s experience:
“The launch of Maison Christian Dior Boutique at Heathrow is the result of a great partnership between World Duty Free, Heathrow and Parfums Christian Dior. Together, we identified the great opportunity to offer a world-class experience of our French lifestyle to travellers. Made-to-measure services and an immersion into the Dior Parisian tradition and love for fragrances as a first step to their travel”, said Floriane Pampiglione, General Manager Travel Retail Europe, Parfums Christian Dior.
“With a generous range of 22 fragrances, candles and soaps, we can fulfil the aspirations of the wide variety of passengers travelling through Heathrow airport”, said Floriane Pampiglione, General Manager Travel Retail Europe, Parfums Christian Dior.
“We are delighted to have worked in close partnership with Dior to create this stunning Maison Christian Dior Boutique store, linked to our main World Duty Free store at Heathrow Terminal 5. This is the first Maison Christian Dior Boutique in travel retail in Europe and will offer our customers a truly unique and immersive experience of the world of Dior and its exclusive fragrance range” said Krista Suresh, Head of Beauty at World Duty Free.
Head of category for duty free at Heathrow, Julie Donnelly said, “We know our passengers enjoy engaging with exciting experiences and this partnership with World Duty Free and Parfums Christian Dior is a great example.
A first in travel retail Europe, the ‘Maison Christian Dior’ boutique offers travellers the chance to purchase fragrances from the International luxury brand in a totally new environment, just in time for Christmas.”
Copyright The Duty Free Hunter 2019