LA rock band The Atomics feature in this year’s H&M Loves Coachella campaign. See the images and video below…
The campaign will feature an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover Let’s Live For Today by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself.
Sheer feminine layers mixed with embellished denim for women, and the perfect graphic prints for guys, are at the heart of H&M Loves Coachella, an exclusive collection in collaboration with one of the world’s greatest festivals. It’s about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world.
Key pieces in this year’s H&M Loves Coachella collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses.
H&M Loves Coachella will be available in the US from March 23 and globally from March 30 in all H&M stores that carry Divided, as well as online.
See more at www.hm.com
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